Overview

The Ph.D. in Marketing prepares individuals for research, teaching, service, and collegial roles in marketing and/or logistics departments. This preparation stresses scholarly development in three related domains: the conceptual, the methodological, and the substantive. The program underscores the importance of verbal and written communication skills, qualitative and interpretive methods, and classical and contemporary marketing thoughts in teaching, research, and service.

Curriculum

Generally, the Ph.D. Program in Business Administration with a Marketing Emphasis is composed of 60 credit hours. Up to 6 credit hours of prior coursework may be applied to the requirements for the Marketing Emphasis with the recommendation and consent of the student's Ph.D. Program Advisory Committee.

Marketing Requirements

Tools (15 hours)

• MKTG 6423 Seminar in Causal Modeling
• MKTG 6433 Seminar in Research Methods
• 9 hours of electives to be determined in consultation with the Ph.D. Program Advisory Committee

Marketing Core (9 hours)

• MKTG 6413 Special Topics in Marketing – must have consumer behavior content
• MKTG 6443 Seminar in Marketing Theory
• MKTG 6463 Seminar in Strategic Marketing Management

Supporting Fields (18 hours)

Courses for the supporting fields requirement are made in consultation with the student's Ph.D. Program Advisory Committee. All courses taken for the supporting fields must be at the graduate level and/or taken for graduate credit. Nine hours should be taken in graduate research seminars. In addition, no more than 9 hours may be taken in Marketing.   

Logistics Requirements

Tools (15 hours)

• TLOG 5673 Modeling Retail and Consumer Products Logistics
• 12 hours of electives in econometrics, optimization, statistics, marketing tools, or other areas, to be determined in consultation with the Ph.D. Program Advisory Committee

Logistics Core (9 hours)

• TLOG 5643 Transportation Strategies in the Supply Chain
• TLOG 5653 Global Logistics and Supply Chain Management
• MKTG 6453 Seminar in Transportation and Logistics

Supporting Fields (18 hours)

Courses for the supporting fields requirement are made in consultation with the student's Ph.D. Program Advisory Committee. All courses taken for the supporting fields must be at the graduate level and/or taken for graduate credit. Nine hours should be taken in graduate research seminars. In addition, no more than 9 hours may be taken in Transportation and Logistics.   

Requirements for both Marketing & Logistics

Dissertation (18 hours)

A dissertation will be written under the guidance of the marketing and logistics faculty.

Program Structure

The Ph.D. in Marketing or Logistics allows students to concentrate within one of three areas: supply chain management (retail, logistics, transportation, and channels), management (strategy), or communication (consumer behavior, promotion). The student’s concentration will determine the courses taken in fulfilling the supporting field’s requirement. Course work is completed during the first two years of the four year program. Students take three seminars per semester. Seminar topics include marketing theory, marketing strategy, consumer behavior, interpretive consumer research, multivariate analysis, and structural equations. Six additional seminars related to the student’s area of specialization may be selected from outside the college. Following completion of coursework, students take written and oral comprehensive exams. Near the end of the third year, students must successfully defend their dissertation proposal. The  successful completion and defense of a dissertation are required during the fourth year.

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