Retail Marketing Management
The Retail Marketing Management Career Track will prepare you for positions with retailers or merchandise suppliers. Whether you work with a retailer or supplier, you must have a solid understanding of the process shoppers use to decide which products to purchase. In this career track, you will gain valuable insights into channel marketing, category management, branding and promotion. As a graduate, you will be prepared to select, implement, track and analyze the effects of product offerings, prices, and promotions on consumer choices.
Retail Marketing Management courses:
- Shopper, Buyer, and Consumer Behavior
- Consumer and Market Research
- Retailing Strategy and Processes
Supply Chain Management
Graduate Supply Chain and Logistics program ranked 9th among Public Graduate Business Schools - U.S. News and World Report’s America’s Best Graduate Schools, 2012.
The Supply Chain Management Career Track prepares you for a leadership position in the fast-growing and fast-moving supply chain field. From production to consumption, a company's success hinges on its supply chain. As a supply chain professional, you may have responsibility for logistics network design, inventory management, forecasting, replenishment, and other processes that integrate supply and demand needs.
Supply Chain Management courses:
- Global Logistics and Supply Management
- Transportation Strategies in the Supply Chain
- Modeling Retail and Consumer Products Logistics