Retail Marketing Management

The Retail Marketing Management Career Track will prepare you for positions with retailers or merchandise suppliers. Whether you work with a retailer or supplier, you must have a solid understanding of the process shoppers use to decide which products to purchase. In this career track, you will gain valuable insights into channel marketing, category management, branding and promotion. As a graduate, you will be prepared to select, implement, track and analyze the effects of product offerings, prices, and promotions on consumer choices.

Retail Marketing Management courses:

• Shopper, Buyer, and Consumer Behavior
• Consumer and Market Research
• Retailing Strategy and Processes 
• Elective

Supply Chain Management

Graduate Supply Chain and Logistics program ranked 9th among Public Graduate Business Schools - U.S. News and World Report’s America’s Best Graduate Schools, 2012.

The Supply Chain Management Career Track prepares you for a leadership position in the fast-growing and fast-moving supply chain field. From production to consumption, a company's success hinges on its supply chain. As a supply chain professional, you may have responsibility for logistics network design, inventory management, forecasting, replenishment, and other processes that integrate supply and demand needs.

Supply Chain Management courses:

• Global Logistics and Supply Management
• Transportation Strategies in the Supply Chain
• Modeling Retail and Consumer Products Logistics
• Elective

Financial Management

From building pricing models to launching new consumer financial products, financial managers develop strategies that create value for the consumer and the shareholder, and result in sustainable, long-range financial performance for firms. With particular emphasis on the retail, supply chain, and consumer products industries, as well as fundamental financial theory and management, the Financial Management Career Track will prepare you for a variety of careers.

Financial Management courses:

• Retail Finance
• Investment Theory and Management
• Shollmier Investment Project I
• Shollmier Investment Project II 

Entrepreneurship & Innovation

Interested in starting a high-growth independent firm, or developing autonomous business unit within a large corporation? The Entrepreneurship and Innovation Career Track is the place to start. You will analyze growth and profit potential of new venture opportunities by examining intellectual property, the competition, and the allocation of human and financial resources. You will complete the track with a viable business plan in hand, for which you seek funding through state, regional, and national business plan competitions.

Entrepreneurship & Innovation courses:

• New Venture Development
• Innovation and Creativity
• Consumer Market Research
• Business Plan Competition